The third edition of The Italian Show, held at the Royal Horticultural Halls in London, concluded with great success. Organised by I Love Italian Food and the Associazione Cuochi Italiani in UK, the event celebrated the excellence of Italian agri-food sectors, offering a day filled with meetings, masterclasses, and culinary displays.
The opening ceremony was inaugurated by Consul General Domenico Bellantone, who cut the ribbon, joined by representatives from Italian institutions such as ICE Italian Trade Agency, the Italian Embassy in London, ENIT, and the Italian Cultural Institute, all of whom patronized the project.
Among the distinguished guests at the event were starred chef Gennaro Esposito, from his two-Michelin-starred restaurant Torre del Saracino, and renowned bartender Alessandro Palazzi, from the famous Dukes Bar in London. The “Pizzaricercatore” Renato Bosco also thrilled the audience with his innovative approach to pizza, based on a constant search for ingredients and techniques.
A particularly anticipated moment was the competition “The Best Chef of Italian Cuisine in UK 2024,” featuring talented Italian chefs working in the UK. The star-studded jury included prominent names in Italian cuisine, such as Francesco Mazzei, chef from the Sartoria restaurant in London, Aldo Zilli, a well-known chef and television personality, and Alberico Penati, celebrated for his refined Italian cuisine across Europe. The competition showcased the excellence of Italian cuisine in the UK, providing participants with the opportunity to compete before top-level judges.
Among the most engaging moments of the day was the Spinning Pizza performance by Giorgia Riggio, who captivated the audience with a display of impressive skill and energy. Her acrobatic pizza show drew attention and added a touch of entertainment to the event, making it one of the highlights of the day.
During the masterclasses on the stages, chefs and pizzaioli provided attendees with new insights and skills to enhance and reinterpret the Made in Italy brand. The event offered an immersive experience for industry professionals, allowing them to witness the creation of high-end dishes up close and learn new techniques.
The Italian Show also featured a vast exhibition area dedicated to the finest Italian food and wine, with participation from producers and protection consortia. This space provided an important networking opportunity for industry professionals, restaurateurs, and buyers, fostering the creation of new synergies and business opportunities.
This latest British edition has established the format as an international reference point for Ho.Re.Ca. professionals and a must-attend event for the promotion of Italian cuisine worldwide. In 2025, The Italian Show will take place in London on 29 September.
The Italian Show – London is a project organised by the Associazione Cuochi Italiani in UK and I Love Italian Food.
Under the patronage of: Italian Embassy in London, General Consulate of Italy in London, ITA Italian Trade Agency, ENIT, Italian Chamber of Commerce and Industry for the UK.
In collaboration with: Italian Cultural Institute London, Academy of Italian Food Culture, ICC Italian Culinary Consortium.
Made possible with the support of sponsors: Mulino Caputo, Ciao Pomodoro, Cibosano, Gioiella, Lurisia, Parma Alimentare, Surgital.
Pizza Show sponsors: Mulino Caputo, Ciao Pomodoro, Latteria Sorrentina.
Technical Partners: Pentole Agnelli, Izzo Forni, Whitco, UBV Ocean&Air, UKBG.
Media Partners: London One Radio, Complitaly TV, LaNotizia, PAPA Magazine, Horeca News.
